JEFFERVIEW!

Q: Testing, testing...is this thing on? A: Yeah, we're rolling. So, you have some questions for me? Q: Yes. Let's start with the tough stuff...what makes you the right choice for a company's advertising, marketing and PR? A: You couldn't have started with, "What's my favorite flavor of ice cream," huh? Q: No, this is a hard-hitting investigative report. A: I see. Well, I think it's a matter of passion. Doing marketing for music/audio, technology and entertainment businesses allows me to combine everything I love into one multi-tiered activity. I love music, and it's been a part of my life since I was three years old. I love art and literature, so my own ability to write copy and do graphic design is influenced by the world's best authors and artists. I love technology, having always been a fan of tech gadgets, computers and so on. Q: I'm assuming this passion translates into good work. A: It's more than that. I think a lot of people are capable of doing great creative marketing work, whether or not they have a passion for the subject matter they're promoting. But for me, creating is like breathing. I'm fairly sure that I couldn't go on living in a world devoid of creative thought. Whether I'm doing an ad, a new web site, a marketing plan or a press release, I get the same creative release as when I'm playing guitar or piano. I just love it, and that's something you can't fake. It shows in everything I do. Q: Speaking of everything you do, you seem to be offering services in all key areas of marketing. Why not just specialize in ads or PR, or any single science rather than all of the above. A: The answer is that I don't feel any one aspect of promotional marketing can reach its maximum potential without the others. Look, I'm happy to do a single project for a company. But my background as a director of marketing, leading in-house marketing teams, means I've had to do a little of everything. My own experience has shown that the most effective marketing tools are those that are part of a bigger-picture plan. So, the best way that I can work with a company is to start with a marketing plan for their business, and then create the tactical mix of marketing tools designed to hit a defined list of objectives.

[Continue to Part II]